Bliss Lifesciences

Posted on Mar 1, 2021

Live Project

  • Surveyed 300+ participants and interviewed around 20 stakeholders like nutrition experts, gym trainers, etc.
  • Analysed data gathered using SPSS to decipher awareness of nutrition products, know customer segments, target groups and their behavioural characteristics
  • Studied product’s competitors, marketing platforms and distribution channels to recommend a new digital marketing strategy